Product packaging in marketing importance
An aggressive and effective marketing tool
< span style="font-size: 16px;"> Some people call product packaging the last 5 seconds in marketing, which can be seen in its growing importance in marketing, and its position in the marketing mix is irreplaceable, and more and more attention by the production enterprises. If a production enterprise does not fully understand the importance of product packaging, and ignore the packaging, will let the enterprise product defeat in the last 5 seconds of marketing competition, even if the enterprise production of product quality and how good, if the packaging does not pay attention to, the expected effect of the marketing of enterprise products will be greatly reduced.
An important strategy to help build brand image
< The competition is not only in the hard aspect of production technology, product quality and price, but also in the soft aspect of product packaging and corporate brand image, which is reflected in the marketing power of brand image in many soft competition. The marketing power of the brand image is more and more prominent in many soft competition, and more and more important, but also the most effective, the most direct a benign way of competition. It can be said that marketing is the inner soul of the product, and the packaging is a novel and beautiful coat, only better integration of the two organically together, in order to form a more competitive brand image, the marketing effect will also have a greater breakthrough.
Tinplate boxes help meet the psychosocial needs of consumers
The material, shape, color, icon and text of product packaging will directly affect the imagery of the product by the society at large. Fine and gorgeous packaging will make consumers have a high level of intention for the product, while traditional and plain packaging will make consumers have the feeling of cheap and affordable. Therefore, the product packaging in marketing must pay attention to people's mass social psychology, accurate highlight the characteristics of the product, the marketing effect can be substantially increased. Scientific and reasonable design of product packaging can quickly touch the consumer psychology of shoppers, marketing consumers' perceptual consumer psychology.
Helps achieve self-selling of products
< span style="font-size: 16px;"> A company's products and brands are not yet known to the public, in order to further enhance the product's ability to sell itself, and thus open up a world of competition on the last, it is necessary to start on the packaging of the product, and strive to personalize the packaging for innovation. The personalization of product packaging is usually reflected in a variety of factors such as product positioning, brand image, brand classification and sales channels of the production enterprise. Personalized unique and distinctive product packaging can make it in the same product quickly discovered by consumers, not only to save time, but also to facilitate consumption. At the same time, tinplate box product packaging personalization also has the utility of significantly enhancing product self-marketing.
